Sunday, January 21, 2024

A Beacon Street Oddity

There is an unusual building on the south side of Beacon Street, just across from the inbound Brandon Hall stop on the MBTA Green Line. It's not particularly noteworthy architecturally. In fact, part of what makes the building stick out is its lack of notable architecture.

1473-1475 Beacon Street today


The small, plain, single-story storefront (1473-1475 Beacon Street) is the only one-story building and only strictly commercial building on Beacon Street between the Coolidge Corner and Washington Square commercial districts. It does stick out literally, extending several feet further toward the street than its taller neighbors.

This nondescript building, currently occupied by the School is Cool Academy, a childcare center, may be easy to overlook today. But it certainly wasn't when it was built, in 1915. In fact, it caused quite the furor in Brookline at the time.

"First Blemish on Beacon Street" headline
Headline and image from an article in the Boston Transcript on May 26, 1915

"The building, jutting out from the others, like a sore thumb, not only completely destroys the symmetry of the street," reported the Boston Transcript, "but is regarded by competent real estate men as of serious effect on property values on either side."

 

"Nearly everybody who passed this spot by foot or by car," continued the paper, "has wondered how it was possible for the builder to work with such utter disregard for long-standing conditions and with such lack of respect for the dignity and beauty of one of the most excellent home sections of Brookline."
 

Streei view from the early 1920s
The building at 1473-1475 Beacon Street a few years afters its construction

The developer, H. Bertram Finer, had built several residential and commercial buildings in Brookline. When he bought this undeveloped property, a narrow alleyway between two of the apartment buildings, his intent was to construct a three-story apartment building. That would fit in well with the apartment buildings on either side of it, five to the east and two to the west, all built between 1897 and 1903. 


Restrictions imposed on the site by the town and the difficulty of building at the back, where the plot sloped toward todays' Griggs Park, led to a change of plans. 

1913 and 1919 maps
These maps, from 1913 and 1919, show the empty alley and then the new building at 1473-1475 sticking further out on the sidewalk than the other buildings in the block. (The two sides of Beacon Street are at the top of the map, with the black and white lines representing the streetcar tracks.)

Finer, as well as the Board of Selectman that had approved his new plan, came under attack from other Beacon Street property owners. 

Headlines: "Angry at the Selectmen" and "Finer Anxious to Sell"
Headlines in the Boston Transcript on May 31 (left) and June 4, 1915

Finer was surprised. 

"I have never been accused of erecting cheap buildings until the present time," he told the Boston Transcript. "I don't like the accusation. In erecting the one-story building I had no idea of outraging the feelings of the abutters or anybody else who thinks of the city beautiful. If there is any way I can wash my hands of the whole thing. I am anxious to do it."


But the building remained -- and remains today -- an anomaly in this otherwise residential stretch of Beacon Street. Early tenants -- there were two storefronts, later combined into one -- included a plumbing and heating contractor and an upholsterer/interior decorator. 

There were a number of food-related businesses in the 1920s and 1930s, including an unusual (for its time) restaurant called the Community Service Kitchen that offered home-delivery of hot meals in special containers. (That's an interesting story that I'll cover in a separate post next week.)

But for most of its history, the building has been home to rug stores. Brookline Oriental Rugs and, later, Fine Art Rugs occupied all or part of the space from the late 1920s to the early 2010s when it was taken over by the School is Cool childcare center. 

c1920 view
The Community Service Kitchen, an eat-in and delivery restaurant, c1920.

1930s view
The Brand Spa, an ice cream shop, delicatessen, and convenience store in the 1930s. 1473 and 1475 Beacon Street had been combined into one store by this time, but the original separate entrances are clearly visible at left and right.

1951 view
This image from a 1951 ad for the Brookline Oriental Rug Co. shows the then newly installed angled entrance that is still in place today.

2010 view
Fine Arts Rug as seen in Google Street View in 2010, shortly before the space was taken over by the School is Cool Academy

2024 view
School is Cool Academy in 2024




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