The small, plain, single-story storefront (1473-1475 Beacon Street) is the only one-story building and only strictly commercial building on Beacon Street between the Coolidge Corner and Washington Square commercial districts. It does stick out literally, extending several feet further toward the street than its taller neighbors.
This nondescript building, currently occupied by the School is Cool Academy, a childcare center, may be easy to overlook today. But it certainly wasn't when it was built, in 1915. In fact, it caused quite the furor in Brookline at the time.
Headline and image from an article in the Boston Transcript on May 26, 1915 |
"The building, jutting out from the others, like a sore thumb, not only completely destroys the symmetry of the street," reported the Boston Transcript, "but is regarded by competent real estate men as of serious effect on property values on either side."
"Nearly everybody who passed this spot by foot or by car," continued the paper, "has wondered how it was possible for the builder to work with such utter disregard for long-standing conditions and with such lack of respect for the dignity and beauty of one of the most excellent home sections of Brookline."
The building at 1473-1475 Beacon Street a few years afters its construction |
The developer, H. Bertram Finer, had built several residential and commercial buildings in Brookline. When he bought this undeveloped property, a narrow alleyway between two of the apartment buildings, his intent was to construct a three-story apartment building. That would fit in well with the apartment buildings on either side of it, five to the east and two to the west, all built between 1897 and 1903.
Restrictions imposed on the site by the town and the difficulty of building at the back, where the plot sloped toward todays' Griggs Park, led to a change of plans.
Finer, as well as the Board of Selectman that had approved his new plan, came under attack from other Beacon Street property owners.
Headlines in the Boston Transcript on May 31 (left) and June 4, 1915 |
Finer was surprised.
"I have never been accused of erecting cheap buildings until the present time," he told the Boston Transcript. "I don't like the accusation. In erecting the one-story building I had no idea of outraging the feelings of the abutters or anybody else who thinks of the city beautiful. If there is any way I can wash my hands of the whole thing. I am anxious to do it."
But the building remained -- and remains today -- an anomaly in this otherwise residential stretch of Beacon Street. Early tenants -- there were two storefronts, later combined into one -- included a plumbing and heating contractor and an upholsterer/interior decorator.
But for most of its history, the building has been home to rug stores. Brookline Oriental Rugs and, later, Fine Art Rugs occupied all or part of the space from the late 1920s to the early 2010s when it was taken over by the School is Cool childcare center.
The Community Service Kitchen, an eat-in and delivery restaurant, c1920. |
This image from a 1951 ad for the Brookline Oriental Rug Co. shows the then newly installed angled entrance that is still in place today. |
Fine Arts Rug as seen in Google Street View in 2010, shortly before the space was taken over by the School is Cool Academy |
School is Cool Academy in 2024 |
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